The Ima Bill Lowen Square Bill Crankbait is truly Bassmaster Elite pro, Bill Lowen's baby - a tool he's dreamed about for decades finally come to life. After countless back and forth conversations with IMA's engineers in Japan, and multiple refinements and prototypes, he's convinced that no other square bill can match his Square Bill. It has a stubby, rounded body that produces an earth-shaking wobble, bold eyes, a lexan lip, and two sticky-sharp #6 Owner hooks that'll nab even the short strikes, although most bass absolutely choke this bait down. On a straight medium retrieve, it wobbles and will want to hunt, meaning it tracks left or right and works itself back to the center - triggering bites. It runs a bit shallower than some other crankbaits of its class, diving three feet on 12lb line and two feet on 15lb test. If you want to burn it over grass or in the shallowest water possible, upsize to 20 and it'll still maintain its hunting action. Waking it on top or twitching it like a jerkbait are also effective methods.
"The beauty of the Ima Square Bill is it's really three or four baits in one. While some other square bills are good burned, other are at their best when they're waked or twitched. Some do well deflecting off cover, while others are the best in open water. The Ima Square Bill can match each attribute and talent with no weakness. My favorite is to mix it ALL up on a single retrieve, going from twitching to waking, to reeling it down to three feet to burning it. It's not just a jack-of-all-trades - it's a master of each one, too." - Bill Lowen, Bassmaster Elite Series pro and Ima Lures prostaffer.
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