Bill Lowen Elite Series Pro

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Bill Lowen Signature Series

I just can’t leave well-enough alone. And if you share my passion for catching bass then that’s a good thing for you. I am a habitual tinkerer. The premise is that there isn’t such a thing as a lure that cannot be improved. Spinnerbaits are analyzed and often modified. Jigs skirts are tied up in custom patterns and then tweaked until they are right. Crankbaits and topwater plugs are evaluated and adjusted. As an 8-time Bassmaster Classic qualifier, this relentless pursuit of perfection results in more fish in the boat and an advantage over other anglers on the water. I would describe the obsession in my own words by saying “It is all about developing an arsenal of baits that I believe are the best suited for the conditions I will face. My goal going into each Bassmaster tournament is to dial in to the feeding patterns and then throw the lures that have been hand-tuned for those situations. I change, modify, tweak, and customize my gear constantly during practice to figure out what the fish are going to eat on tournament day."

I have come to rely on the unparalleled selection of lure making components at ProLuresOnline.com over the years to make the necessary adjustments to my lures. I am now working with the ProLuresOnline.com staff to identify and stock all the necessary products and lure enhancements for dedicated bass anglers to gain the competitive advantage on the tournament trail. All bass anglers will benefit from this partnership.